However, the Government of Quebec has been publicly denying that systemic racism exists in the province even if the facts are proving it.
FRANÇOIS LEGAULT, QUÉBEC PRIME MINISTER
“Systemic racism, for me, I don’t see that in Québec”
We highjacked Google Maps API to create a geolocated placename called Systemic Racism, just in front of the Parliament of Quebec, where it'd be impossible for the Premier to ignore.
We shared educational content with prominent activists and testimonials were shared about systemic racism in the Reviews section.
We then encouraged people to go on the Google Maps location and ask questions directly in the Reviews section.
7 days of activism fuelled the conversation
“When Systemic Racism leads directly to the parliament”
“Google Maps is much more than a GPS, it's a vector of ideas”